Content is becoming more and more accessible and shareable by the second in 2020. Whether it’s memes, music, movies, or eBooks, it’s never been easier for creators to get their content out there. The seemingly lawless internet can be unforgiving, though, as many creators have their intellectual property stolen and shared without their consent regularly nowadays.
Whether you want to avoid your content getting exposed, stolen, or altered – none of it is really all that simple. As the saying goes, once it’s on the internet, it’s out there forever, even if you can trace the leak back to its source. However, one thing that you should consider when it comes to digital content protection is dynamic watermarking.
What Does Dynamic Watermarking Do?
A dynamic watermark is one of many ways that you can help yourself stay protected; it’s an image or text that overlays the content of your choosing. The watermark can be changed based on many factors. You can have your dynamic watermark be nothing but the date or get a little more security by including the buyer’s contact information as part of the watermark. That means that even if the content is out there illegally, finding the guilty party becomes much more manageable.
Because of how simple they are to employ, digital watermarks have soared in popularity as our society becomes more digitalized by the day. It’s this exact ease of use and utmost accessibility that makes dynamic watermarks one of the best ways to combat content piracy. You can apply one of these watermarks to any video, image, PDF, or file that you don’t want everyone on the internet to be able to access and use. And as a bonus – the effort needed to separate your content from your watermark undoubtedly decreases the odds that your content will be misappropriated.
Dynamic Watermarking Vs. Static Watermarking
However, dynamic watermarking isn’t the only way to go if you decide on the watermark route. There’s also an option called static watermarking, which functions differently and is arguably more straightforward. The most relevant differences and advantages both of these security measures are broken down below.
A static watermark is an approach that you can use to trace content back to where it originally came from. More often, however, it’s a tool employed to keep content secure. You’ve probably seen one of these on a TV show or, more likely in this day and age, on a photo you found through a Google search.
Usually, static watermarks come in the form of a logo, name, or slogan that stays consistent every time you see it. For example, stock images tend to feature static watermarks to try to deter people from stealing the photo. A more transparent and present case that may not have been a glaring example of static watermarking is what TV stations do. By leaving their logo in one of the corners of the screen during the entire show, it makes it easy to find the rightful owner of that content if someone ever steals it and intends to re-purpose it for profit.
Static watermarks aren’t the only watermarks that can come in the form of a logo, name, or phrase, though. Dynamic watermarking also gives you that capability, except it also allows you to change your watermark any way you please. That adds a beefier layer of protection that static watermarks can’t match.
Dynamic watermarking allows you to, say, change the language a phrase appears in, depending on the location in which audiences are viewing it. You can also have someone’s specific name displayed on a confidential document. To stop would-be book pirates, you can watermark the viewer’s name as well as their email address into the book, so they think twice about redistributing your content illegally.
Another reason dynamic watermarking is so advantageous is the editability. While static watermarks are set in stone once they’re published, dynamic watermarks can be changed on the fly in real-time whenever you feel the need to adjust.
These watermarks change based on factors of your choice, which means they offer extra security for confidential files that you intend to share with only a few individuals. This is why going the dynamic watermarking route helps to minimize unwanted sharing and altering of your content more so than static watermarking does.
How Can I Get Dynamic Watermarks?
One of the best companies that can help you with your digital security and dynamic watermarking needs is WriterShield. As the name suggests, this is a team that is looking out for the best interests of writers everywhere, dealing specifically with digital protection for eBooks. And one of the core aspects of their eBook drm (digital rights management) protection is dynamic watermarking.
WriterShield, which supports platforms like WooCommerce, ClickBank, as well as PayPal, allows you to decide whether or not you’d like for buyers to be allowed to download your content. And further, you can set a limit on the number of downloads permitted for each specific piece of content. If you decide to allow your eBook to be downloaded, the dynamic watermarking comes into play.
You can put a dynamic watermark on your eBook with identifiable reader information, such as their name and email, and you can do some customizable fonts as well. This means you can make sure your watermark won’t be a bother to your readers, while making sure they’re not sharing your eBook with any third parties.
It’s nearly just as easy to share digital content as it is to steal it on the internet right in today’s day and age. This makes digital security and anti-piracy measures an absolutely critical element of publishing any sort of digital content. It is not just for those looking to build businesses and make money off of the content they share on the web but for everyone who values their privacy and intellectual property.
While dynamic watermarking is a great way to help keep your digital content safe, it works best in tandem with other securing pdf tools. Additional security measures that you can pair with your dynamic watermarks are things like file encryption and even file tracking. Or, you can find a company like WriterShield that will take care of all of your digital security and content protection for you. That way, you don’t need to worry about potential customers falling through the cracks because of pirates.